• Essentials: “Wanna Get Away” – Disco Shrine

    Essentials: “Wanna Get Away” – Disco Shrine

    Disco Shrine has been paving her way in the LA music scene for a couple of years now, and she has since become the city’s pop sensation. Also known as Persian Barbie, our pretty-in-pink princess has a happy and bubbly aesthetic like no other. From spinning at indie-pop party Dance Yourself Clean, to raising awareness… [continued]

  • Synova Directs Music Video for “Change:Reaction”

    Synova Directs Music Video for “Change:Reaction”

    Synova is a renaissance artist: he writes and produces his own tracks, he plays guitar and piano (and probably a couple of more instruments), he is a photographer, creates all his own artwork, and last but not least he is also a videographer and director.  Synova displays his directing chops along his co-director Ryan Abdelnour with… [continued]

  • Premiere: “alright (feat. Dutch Melrose)” – rad cat

    Premiere: “alright (feat. Dutch Melrose)” – rad cat

    As his introduction to music, rad cat‘s love for a Fender Starcaster would allow him to discover a new passion: electronic dance music. Eventually, Christian Ariza’s strong musicality drew attention from several major record labels. As a young prospect to the music game, he garnered traction across streaming platforms with millions of streams for original… [continued]

  • Ariana Grande and MNEK: Your Choices Matter

    Ariana Grande and MNEK: Your Choices Matter

    Regardless of follower count, having an opinion online can be a very dangerous game. Add fame to that mix, and it is a veritable minefield. Discussing diversity and certain amounts of privilege? Your mentions are about to get ugly, and quickly. This could be the very reason that many celebrities either do not post online… [continued]

  • Album Review: Betty – Betty Who

    Album Review: Betty – Betty Who

    It should almost go without saying that a good pop album will touch on universal themes, particularly those involving love and romance. These are the foundations of the genre. But most pop albums are limited in scope—there are breakup albums, there are falling in love albums, and there are albums that focus on moving on… [continued]

  • Essentials: “Moving On (feat. Kaitlin Keegan)” – Mwansa

    Essentials: “Moving On (feat. Kaitlin Keegan)” – Mwansa

    If you wanted a dash of summer vibes in the middle of July, then look no further than Mwansa‘s latest effort, “Moving On”. Based in Australia, the upcoming singer/producer is aptly back with a tropical house track oozing with Carribean-influenced instrumentation. Reminscient of dancehall, the rhythmic guitar riff provides a foundation for deep house percussion laced… [continued]

  • Premiere: “Neon Eyes” – Eric Zayne

    Premiere: “Neon Eyes” – Eric Zayne

    Watch LA songwriter and vocalist Eric Zayne groove to his ultra-danceable single, “Neon Eyes”. Zayne’s falsetto pairs perfectly with the slinky bassline and a rollicking guitar that bursts through in the chorus. Zayne’s Prince-like persona and vocals pop in this video that’s sexy and vibrant, just like the nightlife of Los Angeles. “Neon Eyes” will… [continued]

  • Essentials: “Wishlist” – Kiiara

    Essentials: “Wishlist” – Kiiara

    When she first came onto the music scene, Kiiara was a relatively unknown artist that uploaded “Gold” on a Soundcloud page in 2015. Due to her success with “Gold”, the Illinois-based vocalist signed with Atlantic Records and released her debut EP low kii savage in 2016. As a departure from her iconic sound, she is back with… [continued]

  • Essentials: “Holding On” – Harlee

    Essentials: “Holding On” – Harlee

    UK-based singer Harlee delivers a riveting first single with “Holding On,” a fast-paced track with strong vocals showing real promise from the young artist. “Holding On” has a dynamic rhythm, bold production, and a prechorus that stands out with its layered vocals and addictive beat. Lyrically, the song approaches a struggling relationship with a balance… [continued]

  • Essentials: “Dysfunctional (ft. SAKIMA)” – SATICA

    Essentials: “Dysfunctional (ft. SAKIMA)” – SATICA

    If you were searching for a tropical-infused track with a West Coast twang, look no further than the latest effort by California-based vocalist SATICA. Based in Long Beach, Moving Castle‘s SATICA lends her vocals in a fusion between pop and R&B that complements a future bass soundscape. The minimal approach in production highlights SATICA’s captivating tone… [continued]