Multi-national media publisher conglomerate Condé Nast has acquired Pitchfork for an undisclosed sum.
Highly regarded among music lovers for both their strong editorial voice in music coverage, as well as their festivals in Chicago and Paris, Pitchfork Media will be the first stand-alone music publication for Condé Nast. Condé Nast’s chief digital officer Fred Santarpia, who led the acquisition process, expressed enthusiasm for Pitchfork’s growing events sector, as well as their thriving video content. Condé Nast’s purchase of Pitchfork Media is effective immediately.
“Pitchfork is incredibly fortunate to have found in Condé Nast a team of people who share our commitment to editorial excellence,” Ryan Schreiber, Pitchfork’s founder and chief executive, said in a statement. “Their belief in what we do, combined with their additional expertise and resources, will allow us to extend our coverage of the artists and stories that shape the music landscape on every platform.”
No word yet on whether this purchase will affect any of Pitchfork’s output or target audience. Fred Sartarpia, Condé Nast’s Chief Digital Officer, underscored the importance of Pitchfork’s “very passionate audience of millennial males” as an asset to Condé Nast.
H/T: (New York Times)
Words: Staley Sharples + Josh Messer